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In government, the word “marketing” often carries a negative connotation. But whether you call it outreach or communications or marketing, government often has a need to get key information to the public.

Today, government communicators have more channels than ever to try to reach their audiences. On the digital side, there are websites, social media, email newsletters, and blog posts. And there are of course non-digital avenues like public service advertisements, print publications, media relations and direct mailings.

In 2017, it was nearly impossible to turn on the news or go on social media without hearing stories about hurricanes across Texas, Florida, the U.S. Virgin Islands, and Puerto Rico.

Because the timing of these storms overlapped, new information was constantly coming out about seeking shelter, volunteer opportunities, and other response and recovery efforts.

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View the accessible version of the 2017 Top 5 Most Popular Search Topics in USA.gov infographic here:

After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.  

Our new approach will help us meet our audience where they are, increasing the direct and personalized assistance that our audience needs, while reducing the number of generic posts we share from the account.  

The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.

Because of this, we realized we were missing opportunities to work with you and your agency  on different types of outreach and engagement efforts. So we created a new, easy process for initiating conversations, clearly communicating how we can support your efforts, sharing case studies, and assessing the impact of our partnerships.